Joyce Li, PhD
Daughter | Wife | Mom | Grandmother
Lifelong Learner | PhD, MCC, MSc, BSc
Purpose Alignment Lab Facilitator
Project Advisor | Certified Agile Coach
Author | Researcher | Minimalist
My Life Purpose
To inspire, equip, and mobilize professionals to live flourishing lives through simplicity and meaningful work.
No Waste
I grew up in a modest household in Hong Kong, where almost nothing went to waste. Rice was never left in the bowl. Fabric scraps became washcloths.
That mentality shaped me to adopt a "no waste" philosophy that extended far beyond material things — to time, to talent, to human potential.
It breaks my heart to watch people move through their lives feeling discouraged, under-utilized, or quietly following someone else's definition of success. Settling. Giving up their dreams.
I hope to change that, one person at a time.
-
To me, human flourishing means people reaching their full potential, where all aspects of life are good, including the world around them.
When individuals flourish, they experience fulfillment, growth, and wellbeing.
When teams flourish, organizations gain the vitality and performance that drive lasting impact.
-
Medical and technological advances are extending human longevity. Many of us will live well beyond 100. But a longer life is only a gift if it is lived with agency and intention. Too many professionals reach midlife and realize their success does not bring fulfillment or meaning. Instead, they feel empty or lost. The cost is real: drift, disillusionment, and a quiet, aching void.
The good news is it doesn't have to be this way. Drawing on the science of human flourishing, Eastern and Western wisdom traditions, and five decades of lived and professional experience, I have developed a framework that helps you find your North Star — a personal Life Purpose Statement that guides how you live, work, and contribute. And when life's inevitable disruptions derail you, your North Star restores you back on track.
A long life, lived on purpose, is not left to chance. It is by design.
-
You don't have to choose between purpose and performance, meaning and money, calling and career, connection and competition. When you tackle life's biggest questions from the inside out, you will find peace and assurance of a life well-lived.
-
Why does my success feel hollow?
Is there all there is?
What do I do with the second half of my life?
What is meaning? Is it just a subjective feeling or concept?